Adiat is passionate, confident and a spokeswoman for Africa’s fashion industry

Adiat Disu is the brain behind adiree.com, a communications and branding firm focused on fashion, home decor and beauty – with the motto: Luxury Brands Focused Globally. The brand are the original creators and founders of the Africa Fashion Weeks (in fashion capitals) concept in New York, London, Paris, Milan, Berlin, and Tokyo. There are a lot of fashion platforms on the web, but adiree.com is simple to use, navigate and what they stand for is promoting all things African fashion and fashion in general. Adiat, a native of Lagos, Nigeria studied at Philips Exeter Academy and graduated from Bentley University in Massachusetts. While studying at Bentley University, she was scouted by TJX Inc (A parent company of T.J.Maxx, Marshalls, HomeGoods, etc) and was later appointed as an Allocation Analyst, a role that affected an average of $90 million in sales by identifying and maximizing business opportunities via weekly allocation strategies to 915 stores across the country. That’s huge.

Under Disu’s auspices, Adirée focuses on re-branding Africa, as a destination for luxury brands, and has taken exclusive brands from Africa and placed them on nationally esteemed and recognizable stages via placements. The result – increased awareness of African fashion by 8.5 million views, $100, 000+ generated in financing for African designers and artisans, and getting medias such as CNN International (CNN Interviews), Los Angeles Times , Destiny Magazine (South Africa), Elle (Bulgaria), Black Enterprise, Washington Post, and Huffington Post to expose the emerging luxury brands from Africa. Through partnerships, quality productions, campaigns, and media placements, Adirée is establishing the way consumers should view products from Africa (i.e. Made in Angola, Made in Zimbabwe, or Made in Nigeria). The firm’s premier event Africa Fashion Week (AFW) in New York attracts more than 1,500 industry insiders; securing the support and proclamation from the offices of New York City Mayor Michael Bloomberg who emphasized the event would promote tourism to New York with 70% of designers coming directly from Africa, thereby further fostering a relationship between the U.S. and Africa.

Adiat is wonderfully infectious and delightfully talented and is definitely a go getter. Her potential both as an executive and as a fashion ambassador for Africa is limitless. While there’s no way of knowing how many ground breaking achievements she will set this season in the fashion world, Adiat’s team of creative professionals and her zeal towards connecting African fashion to the world will be a powerful force in the fashion industry for years to come.

Website: http://www.adiree.com/
You can talk to Adirée on Twitter: @Adiree
Join their Facebook Community: http://www.facebook.com/AdireePR | Personal Page: Adiat Disu