Mario Epanya launched his most recent book on Tuesday and the Cameroonian-French photographer was ecstatic as he shared this update with us. Since his childhood, Mario has always been inspired by his home surroundings of Cameroon before moving to France in 2000. A career that has spanned more than a decade, he has transformed his craft, advanced at his art and has now become one of the world’s most talked about beauty photographers. His new book “BEAUTIFUL” is a stunning collection of black beauty portraits. Presented in a well packaged, 168 page full colour with English and French hardback publications available, BEAUTIFUL marks a decade of Epanya’s work as a leading figure in shaping the way we view black beauty, and African fashion and style in mainstream media.

“BEAUTIFUL is a celebration of black beauty,” says Mario on the launch of his new book. “For over a decade, I have been working to promote diversity in fashion and portraiture, highlighting the myriad shades and textures in black skin tone and hair as well as the variety of body shapes and sizes. My new book, BEAUTIFUL, presents a stunning collection of existing and never before seen portraits featuring everyday women and models of colour. It pays homage to the strong women who raised me, my beloved grandmother, mother, sisters, aunts and friends – telling the visual story that black is indeed BEAUTIFUL.” Check out a few images from the book below:

For more on Mario Epanya or to see more of his work, visit
Grab a copy of this stunning book at Shoko (French translations available)


Mario Epanya is a Paris based commercial beauty and fashion photographer whose work focuses on diversity in fashion and portraiture. Born in Cameroon, Epanya started his career as a self-taught hair and makeup artist in 1995. In 2000 he moved to France where he studied and became a professional makeup artist working for the
likes of Dessange Paris, and as a hairdresser and assistant for art agencies through which he worked for several high fashion brands. In 2007, Epanya made the transition to photography and set up his studio, Studioepanya. He began creating his iconic images that are shaping the modern face of African beauty, fashion and style. In 2010 Epanya garnered widespread attention for his creation of fictional Vogue Africa covers celebrating black beauty. The buzz drew attention to the need for greater diversity in the global fashion and beauty industries. Following this, Epanya created an online magazine, Winkler, and held his first photography exhibition, GLAMAZONIA, a series of black and white images dedicated to black beauty, which travelled the world. Epanya lives and works in Paris. His iconic images have appeared in groundbreaking publications, among them New African Woman and Zen Magazine and in campaigns for the likes of L’Oreal Paris and Maybelline New York.