Bobbi Brown Cosmetics, a world-renowned makeup and beauty brand whose philosophy is grounded in a simple idea: “be who you are”, is partnering with the singer as an influencer for the beauty brand. Born in Daveyton, South Africa, LIRA becomes the first African to formally collaborate with this beauty brand and her key responsibility will be to drive awareness of the brand’s activity amongst its key target audience who are mums and young ladies. The beauty brand officially made the announcement on Instagram saying; “Meet @miss_lira Our newest Beauty Influencer from South Africa. Congrats on the release of your new album, and happy birthday #thevoicesa and a warm welcome to #bobbibrown #prettypowerful #bewhoyouare.”

As part of being an influencer, she will appear in the brands editorial features and online promotional campaigns.

Lira+African+Music+Bobbi+Brown+Makeup+Zen+Magazine+AfricaLIRA is a multi-platinum award winning South
African Singer/Songwriter

Bobbi Brown, founder and CCO of Bobbi Brown Cosmetics, comments, “I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa, she stated. “I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of ‘be who you are beauty’.”

Below are a few products from Bobbi Brown Cosmetics:

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Lira says, “I’m thrilled to be the first African to formally collaborate with this global brand. I love Bobbi’s makeup and I admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best.”

The ad campaign will be shot in the heart of Johannesburg, using local talent and featuring local fashion designs including Loin Cloth & Ashes by Anissa Mpungwe. A first look at the promo work for Lira x Bobbi Brown sees her photographed against a plain background and styled in a crisp white cardigan in one shot, then a black halter dress in another. Sporting her signature sunshine smile, LIRA rocks bold lips. Congratulations to Ms LIRA and to Bobbi Brown Cosmetics.

For more details on LIRA, visit her website:
On social media, Follow her on Twitter at @Miss_LIRA | Like her Facebook page LIRA | On Instagram LIRA

To view more products, visit