Adiree The producers of Africa Fashion Week (AFW), New York” and Pikolinos a premium Global shoe brand” partner to AFWNY will be hosting a fabulous pop-up shop featuring premier luxury and sustainable African fashion inspired by and designed in Africa. The pop up shop is home to some of the best Pikolinos footwear collection (Maasai Project) in the world and it will feature Adiree’s promotions of African designers involved in Africa Fashion Week ( AFWNY) runway shows that will take place from July 18th – 20th.

The concept of luxury is loved for its upstaging attribute of quality. However, Adiree and our definition of luxury isn’t limited to the product but involves the quality of lives involved in the production process. The partnership with Pikolinos showcases the essence of products made in Africa, and the luxury of it – minus the insatiable focus on Africa as a charity, says Adiat Disu, Director of Adiree.

Venue:  32 Gansevoort St New York, NY 10014
Date: Friday June 14, 2013
Time: 7 PM
To rsvp, please email

The pop-up shop event will give both, Adirée and Pikolinos , and all other AFW designers an opportunity to meet one on one with potential customers and foster potential US business relations with industry leaders . The event will also aid in promoting this year’s AFW 2013 designers scheduled for July 15-20. Over the past few years, the fashion industry has begun to take a liking to African fashion, including online publications Raine Magazine and Zen Magazine Africa, print publications Black Enterprise, ELLE magazine-the world’s largest selling magazine publication, which has ultimately contributed to the growth of AFW and the African fashion industry as a whole. One of this year’s media partners is Reuters TV the world’s largest international multimedia news agency. Under Thomson Reuters, the agency now provides investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information all available on

Below are the names of Designers whose products will be on display at the pop-up shop in New York (All the designers will be showcasing at AFWNY 2013 in July.)

  • Admas
  • Catherine Addai
  • Cinnamon & Pearl
  • Demestiks New York by Reuben Reuben
  • EadenMyles
  • Farai Simoyi
  • Honey
  • Korto Momolu
  • Khadija Moroccan Caftan NY
  • Liz Ogumbo
  • Maze Couture
  • Nadir Tati
  • Reuben Reul
  • Sana Redwani
  • Sara Kay

AFW proclaimed by Mayor Michael Bloomberg of New York City – includes runway shows hosting designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. For more information, please visit:

About Pikolinos: Pikolinos is a premium shoe brand that is distinguished by beautiful leathers, rich colors, and unique designs that showcase their European aesthetic. Their fundamental value is to offer footwear products that are unique, combining personality with comfort and also creating avenues like the Maasai Project to give back to the people of Maasai in Kenya.

You can find information about Pikolinos at:
On Facebook: PIKOLINOS
On Twitter: @MaasaiProject

About Adirée: Adirée, a fully integrated communications and branding company based in New York is focused on re-branding Africa as a destination for luxury brands, with sub-divisions that specifically focuses on clients’ needs within the discipline of fashion, home decor and beauty.

You can find information about Adiree at and AFWNY at
On Facebook: |  AFWNY:
On Twitter: @Adiree | AFWNY: @AFWNY