Yes Fashion People …. Fashionmist is BACK, and it’s biggerbolder and better than ever! This season’s event is poised to be a show to remember…. featuring 20 Designers exhibiting to the general public and an amazing selection of 10 Designers showcasing their latest collections on the runway. I am talking top African fashion brands like the incredibly talented Wusuwaah’s Diary, the amazing M.A.F.Couture and a host of other brilliant brands. Fashionmist have even gone all the way to bring out some of the best models to promote the brand in a new promo shoot – models like Rachael Williams, Alisha White, Soraya Khalil, Debrina Francis, Hassan, Emeka Okakpu and Wolfgang Mwanje are some of the models Fashionmist already have lined up for their 2013 fashion show. Fashionmist’s aim is to showcase emerging designers of African origin who reflect the continent’s creativity and the use of African textiles in their products to infuse it with a modern flair.

Top models Wolfgang Mwanje, Rachael Williams, and Hassan

According to the creative director of Fashionmist Chanel Boateng, “We seek to create a network for the designers to interact and connect with all the Fashionista’s that will be attending the event. FashionMist will take place in two parts, an exhibition during the day and a fashion showcase in the evening.”

The exhibition will be held from 12 – 5pm and will be open to the general public. There will be an array of designers from all fashion aspects exhibiting on the day, these include Kizmet Designer Jewellery, Gita’s Portal, House of Loulee, Arhin Armah, Ayikai Couture, Heritage and lots more!

British Model & Blogger Debrina Francis (BreenyLee as is he is fondly
was on our November 2011 digital Cover

You-tube makeup guru Miss Chanel Boateng will be hosting a seminar during the exhibition. This will be a combination of her You-tube tutorials, beauty and style tips as well as some insight into how she got started in the industry.

Model, Actress & Tv Personality Alisha White

The fashion showcase will be a ticketed event and will feature a selection of designers showcasing their newest collection as well as entertainment interludes. Confirmed labels include Wusuwaah’s Diary, Kolture Apparel, Sa4a, N’kya designs, Triballery, Sarfo, M.A.F.Couture, Ms Ray Couture, Afriqan Apeiron and A’Cote Collections.

Ghanaian model Soraya Khalil

Entertainment will be provided by Twi Teacher among other talented people. Hosts for the night are Miss Rachael Williams (Ambassador and Model) and A-Dot (Comedian). Together with Rachael, Fashionmist hope to raise funds on the day for their chosen charity WAM Campaign. W.A.M ‘What About Me!’ is an initiative aimed at providing young people with exciting creative platforms to contribute to the lives of orphans and vulnerable children living in Ghana. Raffles will be held all through the day with proceeds going to the charity. Labels such as Beautella will be providing raffle prizes.

Male models Hassan, Emeka Okakpu and Wolfgang Mwanje

Tickets for the showcase can be purchased via

Media partners for Fashionmist 2013 include Zen Magazine Africa, Bella Naija, Shadders, Nu People Magazine, and Fashion Ghana.

Venue: Hotel Russell – 1 – 8 Russell Square Bloomsbury, London
Date: 1st June 2013 (Exhibition Starts 12pm – 5pm / Fashion Showcase from 7pm till Whenever)

Top female models Soraya Khalil, Breeny Lee, Rachael Williams and Alisha White will all be
at this season’s event

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Photography: Karl Lake
MUA: Chanel Boateng
Stylist: Erica Matthews
Hair: Adeola (Signature by design)