Friends of Zen and our Partners this 2013 Adirée launches AFWNY 2012 Videos in anticipation for AFWNY 2013. Every month beginning March 2013, Adirée releases individual designer videos from 2012’s showcase of Africa Fashion Week in New York. The designers featured in this video release include Agama Label, Bill Witherspoon and Mafi. It’s a must watch for fashion lovers across the world. “Africa Fashion Week (AFWNY) 2012 designer video release

1, Agama Label is a brand name created to provide people with a unique sense of style and comfort but also reflect class and prestige. Uzo and Emeka Menakaya, two brothers who were born and raised in Nigeria, founded the brand in 2006 when their vision came across: a fashion line that promotes self-confidence, growth, self-advancement, positive change and success in all aspects of life. The brand currently focuses on polo shirts but will carry jeans, tees, slacks, suits, dresses (executive line) and accessories.

Youtube Video:

2, Bill WitherspoonBased in Harlem New York, in Witherspoon’s “avant-gard-en,” Mr. Witherspoon continues to think outside the box and has grown a brave and bold men’s collection. Filled with colourful patterns and a collage of fun-textures, it’s a bouquet given to lovers of fashion. His collection today favours graphic patterns with bright colours of citrus lemon, yellow, purple and char truces. At the same time he favours blaring neutrals such as sand stone, cream, and white. Mr. Witherspoon’s designs are conceptual, thought provoking, spiritual and alluring for both men and women.

Youtube Video:

3, Mafi – Ethiopian designer Mahlet Afework founded her line Mafi in 2007, at the age of 18 and 5 years later at Origin Africa, the young designer won herself an invite to the African Fashion Week New York. Her clothes—hip, chic, and funky, are designed for the fashion conscience women & men who seeks an edgy, trendy, and yet unique look for their wardrobe. According to the designer, Ethiopia is a beautiful country with different culture, history and language. And our unique traditional clothing, our beautiful people, weather and landscape are very much convenient for the fashion and modelling industry. And now days we’ve started to see Ethiopian designers and models in the international arena. – Mahlet Afework

Youtube Video:

ABOUT Adirée: Adirée, producer of AFWNY showcases luxury and mass African-owned fashion brands through runway shows, exhibitions- and now videos. AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Representing various countries in Africa, many designers from Africa creatively highlight personal culture within their designs-with or without the use of African prints.

AFWNY 2013 Runway Shows are on July 18th, 19th, 20th 2013,
Location: New York Financial district at 41 Broad Street, New York, NY 10004
Contact: Jen at

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