Israella|KOBLA| is an African fashion label for the edgy girl that loves to express her own style through the clothes she wears. Run by UK born, Ghanaian fashion designer, Emefa Kuadey, Israella|KOBLA| is all about creating edgy yet classy and feminine looks. The brand’s debut collection is called, “Lost in the WILDERNESS” and it not only symbolizes Emefa’s entry into the fashion industry, but also urges the wearer to bring out her inner wild side in every look.
According to the designer, I was mainly inspired by my own personal style, but also by current trends. Right now I love accentuated shoulders so that is why you see a lot of shoulder detailing in my pieces.
The designer also created a video to the virtual fashion show online to give fashion lovers a taste of some of the behind the scenes action from the shoot. “I collaborated with Odudu Photography to create this video, as a way to showcase my collection in a way that I had never seen before” the designer says.