For really cool style with serious attitude this month, Ri.Ch by RinaChunga is a vibrant fashion label on the block. Founded in 2012, RinaChunga is a South African born designer with Zambian heritage who is heavily influenced by the bold, modern-traditional and vibrant prints from her African heritage. She derives her inspiration from the city of Johannesburg in South Africa all while keeping her aesthetic in touch with her roots. For this collection, Rina stayed through to her roots using Chitenge fabrics sourced in Zambia. The collection “Chitenge Meisie Collection” is a unique collection .. an African inspired collection with a local mix of modern/ Western fashion.
According to the head designer, I use Chitenge fabrics because of what it symbolises, a loyalty to my African roots while having a mindset that is completely free and open to the world’s views, I think any wearer can identify with that. I’m influenced by the it girl Solange Knowles and the bloggers of street etiquette. Chitenge Meisie is a range for the brave who aren’t shy to pair prints with even more print.
RinaChunga source all their fabrics from Zambia for quality purposes as well as a better range for selection and decision making. Every woman needs a little bit of colour in her wardrobe or even with your daily look because when you look and feel beautiful on the outside, others connect with that positive energy. ‘Check out this collection, looks super chic.‘