We love receiving photo submissions here at Zen so when London based photographer, Eden, sent us images from his work with womenswear brand Prelim we immediately feel in love with the looks. Whether it’s dinner, drinks, or a walk in the park or maybe you are off to somewhere hot and classy, then these looks from Prelim need to make it into your wardrobe. A collection titled “AFRICA IN LONDON”, the Zimbabwean born designer played with a few African prints mixed with urban looks. “A Prelim design is always colourful driven with eye catching prints,” says the designer Preline Martha. 

Our Editor’s Favourite Look

It’s never too early to start stocking up on those fashion essentials and if you are considering some new additions this month then get shopping at Prelim. Toughen up your look with a pair of fierce heels. Enjoy!

Connect with PRELIM on Instagram: PRELIM / on Facebook PRELIM / on Twitter @Designsbyprelim 

Photo Credits
Art Direction and Photography by @EDENCOGRAM
Hair and Make up @CHELLEBELLEMAKEUP
Modelled by @HELLORITTA