Sapeurs of CongoThe Sapeurs of Brazzaville, Congo are a group of stylish gentlemen
who believe in class and 
love to dress well 

Guinness Europe made this heartwarming documentary about a group of Congolese men whose lifestyle of  creativity, fashion and sartorial style helps them overcome the ravages of war to their nation.  The Society of Elegant Persons of the Congo AKA the Sapeurs have a simple philosophy; to defy circumstance and live with ‘joie de vivre’.

Sapeurs+Congo+Fashion+ZenMagazineAfrica+GuinessWho would you say is the most Stylish Sapeur in this shot?

Guinness says, “Their bold choice to live an unexpected lifestyle is a source of celebrated originality and positivity. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. The Sapeurs show us that whilst in life you cannot always choose your circumstances, you can always choose who you are.”

Watch the documentary on YouTube: [pro-player type=’video’]http://www.youtube.com/watch?v=CScqFDtelrQ&list=UUkXrtT9K4AuoB95wd8z92zg[/pro-player]

The Sapeur’s have great energy. They love fashion completely and I couldn’t agree more with Guinness Europe for doing this documentary on them!

Words by Oma Areh